Slide a color across your lips – the formulas’ names conjure images of spicy rendezvous: Rouge Casaque, Beige Kalahari, Rose Encens – and the delicate skin of the lips absorbs white mulberry extract and a high concentration of micronized pigments in matte version to assure long-lasting color with a single application. On the cap is an engraved plate, offering a playful, sensorial experience, and immediate satisfaction, should you rustle through your bag for your lipstick. The lipstick is refillable and the case durable and assembled by hand in France. Inside is a neutral-hued pouch, carrying a totemic-shaped lipstick case in black, white, and gold. ![]() The Rouge Hermès experience begins with outer packaging in untreated, recycled paper, through which the small orange box peeks through, offering a first hint of its precious contents with a flash of color. ![]() This founding manifesto, which will pave the way for new objects, stories, gestures, and colors, begins with lipsticks in 14 satin and 10 matte hues, a lip care balm, an ultra-glossy Poppy lip shine, universal lip pencil, and a lip brush made of precious lacquered wood. New clients will flock to Hermès Beauté as a first point of entry to the aspirational house. It is his clients his family-owned house serves – and around the world, specifically in the Middle East, women will be delighted to discover that their beloved luxury house will now service one of their favorite sectors – beauty. He’s never been one to pay much attention to what his contemporaries are doing. The entry into the beauty sphere is visibly an emotive one for Dumas, and, should anyone dare tell him that it is a saturated industry, it’s unlikely he’ll flinch. The reveal is Hermès Beauté, launching this month with a line of 24 lipsticks, a nod to the address of the maison’s roots at 24 Faubourg Saint-Honoré, Paris. ![]() “My job is not to hide beauty, but to reveal it reveal natural beauty.” Dumas is personally introducing a new métier, and his select guests are entranced at the opportunity to witness the exceptional occasion. “What is more beautiful than life?” remarks Hermès creative director Pierre-Alexis Dumas poetically. Photographed by Guy Aroch for Vogue Arabia
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